Cincinnati's Art Deco Masterpiece is Undergoing a Stunning Transformation
A symbol of the city is being reimagined for a new generation with a historic adaptive reuse project.
A stunning transformation, Revitalized and reimagined
The Carew Tower is a leading example of Art Deco architecture. Constructed between 1929 and 1931 for a then-price of $33 million, the original concept was a development that would include a department store, a theater, an office accommodation, and a hotel to rival the Waldorf-Astoria. The building is widely considered to be an early prototype of an urban mixed-use development, a "city within a city".
The building was home to a mixed group of tenants, including a shopping arcade and offices. Many guests visited the 49th Floor's Observation Deck over the years. Carew Tower was designated a National Historic Landmark in 1994.
Standing over the city for 95 years, the current owner is converting the former office space into 385 luxury apartments and 106k sq ft of commercial space.
Adaptive Reuse of Iconic, strategically located Highrise
Victrix LLC purchased the Carew Tower, an iconic highrise strategically located in downtown Cincinnati with a critical civic mandate to revitalize this culturally significant landmark.
This investment opportunity combines Victrix LLC's extensive expertise and success in adaptive reuse with highly advantageous purchase price, significant incentives, and Cincinnati's strong market.
With over 20 years on-the-job development experience, a battle-tested legion of partners that have spent years working together, over $1 billion cumulative deal experience, and unparalleled vendor relationships, Victrix's ability to execute this deal is a definitive strategic advantage.
Extracting maximum value from an opportunity like Carew Tower requires speed, cost-management, quality, and partnerships. Victrix has built its reputation on these qualities, and turned them into true competitive advantage.